Tag Archives: UFC

Dave Sholler: Press Conference Peacekeeper

Dave Sholler, peacekeeper

Dave Sholler, peacekeeper

Dave Sholler, the UFC’s former PR man, recently left the company to take a job in the NBA.

One of the most concerning aspects of Sholler’s departure is the gaping void he leaves behind in the role of press conference peacekeeper.

It was Sholler, you see, who was often tasked with managing the frail pre-fight truce/anticipatory theater that was fighter press conferences.

Sarah wrote about this for Fightland.

To read it click here.

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Filed under Jock Stuff, Shameless Promotion

How To Lose Well: With Sage Northcutt

Sage Northcutt

Sage Northcutt

The UFC’s next big thing Sage Northcutt and his punchable perma-smile lost a match recently.

Coupled with former women’s champ Ronda Rousey’s recent vaporization, these defeats may be ugly for the UFC’s marketing team.

For Northcutt himself, though, an L may not be so bad.

Sarah explained why in a post for Asian World of Martial Arts.

To read it go here.

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Chris Weidman Wants To Be Superman

Chris Weidman

Chris Weidman

UFC middleweight champ Chris Weidman was in Toronto recently to do promo interviews before his fight versus Luke Rockhold on December 12.

Sarah interviewed the champ and found out two important things:

  1. He hangs out at Billy Joel’s house.
  2. He wants to be Superman.

To read the full story head over to Fightland by clicking here.

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Filed under Films, Jock Stuff, Shameless Promotion

Misha Cirkunov Aims To Rep Toronto

Misha Cirkunov

Misha Cirkunov

For all its size and bluster, the city of Toronto has yet to truly have a breakout mixed martial arts star.

Think of it as similar to what rap was like in the city pre-Drake.

Misha Cirkunov, a fighter recently signed by the UFC, is hoping to change that.

Sarah wrote a profile feature about Cirkunov for Fightland.

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‘Silicon Valley’ Takes On The UFC

Silicon Valley's main characters

Silicon Valley’s main characters

If you haven’t been watching the new Mike Judge sitcom Silicon Valley you’re basically a stupid person.

The show featured one of the best jokes in television history last season and this year they’ve turned a fictional UFC pay-per-view into a humiliating plot point.

Sarah wrote about this amusing twist for Fightland.

To read the story go here.

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Filed under Comedy, Jock Stuff, Shameless Promotion, Television