Dave Sholler, the UFC’s former PR man, recently left the company to take a job in the NBA.
One of the most concerning aspects of Sholler’s departure is the gaping void he leaves behind in the role of press conference peacekeeper.
It was Sholler, you see, who was often tasked with managing the frail pre-fight truce/anticipatory theater that was fighter press conferences.
Sarah wrote about this for Fightland.
To read it click here.