The UFC’s next big thing Sage Northcutt and his punchable perma-smile lost a match recently.
Coupled with former women’s champ Ronda Rousey’s recent vaporization, these defeats may be ugly for the UFC’s marketing team.
For Northcutt himself, though, an L may not be so bad.
Sarah explained why in a post for Asian World of Martial Arts.
To read it go here.