If you noticed more-than-normal numbers of folks geared up in plaid leading up to Father’s Day there’s an explanation.
Prostate Cancer Canada kicked off a new campaign called Wear Plaid For Dad to coincide with the day. Like the title suggests, it mostly involves the act of wearing plaid. For a good cause.
In an article for Samaritan Mag I spoke to Prostate Cancer Canada’s Rocco Rossi who explained what the whole campaign was about.