So long ransom note short sponsorship
The UFC recently announced a new sponsorship partnership with Reebok where all the fighters in the company will be forced to (and get paid for it) wear Reebok gear during official events.
While this works out to to guaranteed money for every fighter, what it does eliminate is some of that wild west capitalist hustle that has seen many a fighter don many a peculiar sponsor logo.
Sarah eulogized some of these small sponsors — like Dude Wipes and Dynamic Fasteners — in a story for Fightland.
To read it go here.
Risky Fuel 